At Wyrmworks Publishing, our mission is to help you make lives better through tabletop roleplaying games. That mission inherently depends on you — we can’t do this ourselves. We — our team, our patrons, and our subscribers — the Dragon’s Hoard — worked together as a party of thousands of heroes to make lives better last year.

Here’s what we did together in a year (in roughly chronological order):

Changing the TTRPG Industry

We were the only public voice speaking to the effect of the OGL debacle on accessibility (that I could find, and I looked). In the short time Hasbro posted its final OGL survey, that page got 27,000 visitors. I hope that some of the readers who subsequently filled out the survey form, including the hundreds who clicked through to the survey from that page, included those accessibility insights in their responses. And I hope that it in some small way added to the influence of so many others who fought for our community. More than that, I hope that it raised representation and accessibility awareness at Hasbro for future designs across their product lines. We’ll never know whether they heard us, but we’ll keep talking about it regardless.

I was asked to design a character for Azrael’s Guide to the Apocalypse, the sequel to The Adventurer’s Guide to the Bible. They included this sidebar with my character, Rodney Watts, and another disabled character who was also included:

Disability in the Afterlife
In 1 Corinthians 15:42-49, Paul briefly ponders what bodies will look like when we awaken in the spiritual realm, saying “there are heavenly bodies and earthly bodies, but the glory of the heavenly is one thing, and that of the earthly is another.” Basically, no one knows what our bodies will look like in the world to come, but it is reasonable to assume they will be an “idealized version of ourselves,” whatever that means to the individual. For many people, this likely means an end to their physical and mental disabilities.
However, our minds and bodies have a way of shaping our identity – our sense of who we are. For example, one person may feel that their reliance on a prosthetic is a hindrance, another person may feel that their prosthetic is an extension of their own body, and an integral part of their physical identity. As a result, the diversity of human bodies in the afterlife is likely to be diverse as it is in the Physical Realm, with some people choosing to be freed from aspects of their physical form that they did not like, and others choosing to embrace their disability as an eternal part of who they are. This is why some people (like Rodney or Rodriguez) may appear in this adventure with a disability, even though they have already entered the afterlife.

– Heroes of the Heavenly Host, p. 41

We worked with DriveThruRPG to add “Ableist” to their CCP non-discrimination template, and seven companies followed that suggestion in their agreements so far besides the one who already had.

Limitless Champions: Making Disabled Fantasy Heroes a Physical Reality

We crowdfunded Limitless Champions. We created the largest, most diverse collection of disabled fantasy minis ever made. Like stock art, very few miniatures include disability representation, and those available are mostly limited to representation through wheelchairs and canes. We expanded that range significantly, including miniatures and printable STL files, cards, accessible condition markers, and more. If you missed the campaign, you can find the collection in our shop.

In 2024, we will crowdfund Limitless Champions Adventures, a collection of adventures featuring these NPCs. To supplement those adventures, we created Limitless Champions Adventures Bonus Encounters with STLs and animated maps. They were each available free for a week or more, and they’re currently available through our Patreon.

Interviews

I love meeting the amazing people using TTRPGs to make lives better on our Gaining Advantage show. (We posted 11 episodes last year.) I also had the honor of being interviewed last year (including here a few from late 2022):

• Accessible Games
• ADHD20
• Alexandria RPG (October 2022)
• ComicBook.com
• Disabled & Dragons
• Everyone-Games Gaming and Mental Health Panel
• Invisible Not Broken
• Randomworlds
• Red Panda Publishing
• Tufts University Tabletop Club & neurodiverse students (October 2022)
• Wired.com

Community Copies

We want to make our resources available to everyone, but poverty prevents a lot of people from accessing many TTRPG resources. So to allow us to both pay our team and make our content as available as possible, we include full previews of our content on the product pages in our store. But that preview isn’t accessible or convenient for many people, so we also partner with you to make Community Copies of some of our products available. Thanks to individual Community Copy purchases, crowdfunding add-ons, and Patreon rewards, you helped us make the following free copies available:

• Limitless Heroics Coloring Book: 250
• Limitless Heroics, Full Edition: 110
• Limitless Heroics, Players Edition: 1
• Total: $5,678

We still have plenty of copies available, so go get one or more of them if you’d benefit, and please share that link with anyone else who needs one.

Specific Awareness

We released the Heart of Ice adventure for Congenital Heart Defect Awareness Week.

And for Porphyria Awareness Week, we produced a new magic item shop and raised $390 for the American Porphyria Foundation.

The Dragon’s Lair

We launched the Dragon’s Lair, a modular database of all of our publications, maps, and lots of exclusive content. It is the most affordable, accessible way to use our content. As of this writing, it has 1,704 entries.

We also launched the Wyrm’s Workshop, an opportunity for you to get your ideas published in our books! This also gave us the opportunity to hire more disabled, neurodivergent, and mentally ill freelancers. And because it costs money to pay those freelancers fairly, we developed a credits system via our Patreon to enable those without the financial means to contribute their ideas to the Wyrm’s Workshop.

Fighting for Online Accessibility

We participated in the Reddit blackout to protest for improved accessibility and helped spread the word about their discriminatory policies. When they didn’t back down, we launched an alternative to r/disabled_dungeons.

#AccessPunk

We created a new literary genre, accesspunk, with the development of the Andovir campaign world, currently in its early stages and available to patrons. Andovir was selected among 70 out of over 600 entries for Kobold Press’s Labyrinth. We created two new languages (the first of many) for Andovir to model improved cultural accessibility in a campaign world.

And we emailed 49 notes of encouragement to the Dragon’s Hoard. (A big thanks to those of you who expressed your appreciation for the encouragement. That becomes ammunition to fight my inner critic.)

I’ve also had conversations with other publishers and content creators almost every day about accessibility and representation in their products.

What’s coming in 2024?

Here’s a sampling of what we’re already working on

• We have at least two, hopefully three Kickstarters coming in 2024. The first two are currently in the playtesting and editing stages:

  • Ready-to-Roll: Last minute, no prep adventures: The first in a series, get the full digital adventure for just $1! Get notified when the project launches!
  • Limitless Champions Adventures: A collection of adventures featuring the characters from Limitless Champions! Get notified when the project launches!

• Expanding Andovir and explaining accesspunk in more detail
• Adding audio to existing and forthcoming projects
• VTT Adaptations (Foundry and Roll20 conversions of Limitless Heroics are nearly complete and in the bug-fixing stage), others are in the works
• Braille adaptations
• Making our products available free in Bookshare, a global library of accessible books

We have more plans in the works, which we share with our patrons.

How can you support this work?

• Sign up for the Dragon’s Hoard weekly emails. Get weekly updates, free gifts, discounts, opportunities to make a difference, and encouragement.
• Support us via Patreon. We get a chance to know each other better, you get access to all of our work, and we give away more Community Copies!
• Rate our products (and write reviews) on DriveThruRPG, your favorite podcast directory (Apple, Google, etc.), and our store.
• Rate our company on Google and Facebook.
• Leave a comment below or on any of our products or posts.
• Send us a note to share how our work has made a difference to you or people you care about.

Finally, a heartfelt thank-you. When we started this, we wondered whether anyone would agree with our intentions and resonate with our work. We wondered whether this ridiculous idea of changing the world by rolling dice and pretending together could change lives and make the world better. Hundreds of people told me it wouldn’t work, and that I should quit before I started.

And the truth is, it couldn’t. Not without you. But here you are. And here’s how far we’ve come. And we’re just getting started. And we’re not going to stop.

In September 2020, I left my 22-year career with no prospects. I picked up a temporary day job to pay the bills and provide health insurance, but in July 2021, I left that job to focus on roleplaying game development full-time. I didn’t have much to lose, since my day job wasn’t paying enough to sustain my family, but it was still a risk — something is better than nothing. I stepped into uncharted territory with a plan to launch a Kickstarter to get the business off the ground, but as an Enneagram Type 3 personality, I’m terrified of failure, so I was plagued by the question, “Will I succeed?” And not only do I consider myself already successful, but I believe I’ve learned how to do that, and in an industry where every challenge seems to be mythic, where the monster, once slain, rises again stronger than ever, it might be helpful to share my insights, as my road has been unlike most in this field.

Note: I’m presenting these observations and tips as a publisher, not a freelancer. It’s important that you decide which you want to be as you start out. If you start as a freelancer and don’t start building an audience right away, you’ll have some makeup work to do if you decide you want more control over your work. But publishing requires a lot of work that’s not just creating.

Choose Your Class

The three pillars of any RPGs are exploration, social, and combat. In TTRPG publishing, the tiers follow a similar pattern.

Exploration. Search yourself. What are your passions? What is your niche? What do you love creating? What mark do you want to leave on the hobby? What niche would you love to spend the next few years learning about, exploring, and working on?

Social. Find your audience. What niche is underserved? What are people requesting that isn’t available? It could be a topic, a unique combination of topics, or a new product. Maybe people want jellyfish-themed subclasses or feather dusters that look like phoenixes or cockatrices.

Combat. Where’s your proficiency? When you get to work, what are you good at? What do you have a knack for? Are you a wordsmith, an artist, a crafter, a speaker…what rolls do you have bonuses on?

Now find where all three of those overlap. You need the skill to make something valuable, or you won’t get compensated for your work. You need an audience that wants what you’re creating, even if they don’t know it yet, but it’s definitely easier if they know and are looking for it already. And you need passion, or it’ll get boring fast, and you don’t want to turn your hobby into a business only to get bored.

Find Your Allies

Thanks to recent events, my belief about this industry has been solidly confirmed that, just as TTRPGs are cooperative games, not competitive, the same is true of the TTRPG publishing industry. “A rising tide raises all ships.” Consequently, the most effective form of marketing in the TTRPG industry is cross-promotion.

So make friends. Find people who share your passions and your niche. But don’t stop there. Gamers often have eclectic tastes, so don’t limit your social circles. At the same time, by making friends whose lives and interests are different, you’ll expand your awareness, empathy, and creativity.

As you expand your social circle, start talking to your friends about cross-promotion. Or just promote their stuff without expectation of reciprocation. Just be a good friend. Over time, each of you will help each other, you’ll expose your audience to new products, and your audience will grow at the same time.

Start Your Quest

When I started, I thought I needed Twitter to build my audience. I met some cool people there before I moved to Mastodon, but the return on the time investment would have been better spent elsewhere. Here’s how to get started without Twitter:

• Learn the Craft. Publishing a supplement is more detailed than creating an adventure or homebrew for your home game. Each game system requires certain standard syntax. Learn those phrases. Get involved in an online community like /r/UnearthedArcana/. Take the Write Your First Encounter course from the Storytelling Collective — it’s worth the cost.
• Put some small free creations on DriveThruRPG. This is the easiest way to build an audience. If you start with free, people will try your work, and you’ll be able to email about half of them with future announcements. If writing is your specialty, not layout, find a template for Word or use GM Binder or Homebrewery for design, and use public domain art.
• Create some slightly larger projects, and charge for them. (Don’t make them Pay What You Want. There’s no benefit to that.)
• Meanwhile, start thinking about a Kickstarter, a project big enough to make it worth the platform, but it doesn’t need to be huge. A 30-page adventure, collection, or other supplement using stock art will get you started, and a low price tier for the digital format will encourage people to try your work with minimal risk. The goal of this project is less about income and more about number of backers. Use DriveThruRPG to fulfill at least the digital product, and they will allow you two emails to your customer list. And then when your backers get their finished product, they’ll be added to your email list there. Meanwhile, when you send out surveys at the end of your project, offer the opportunity to join an external email list, like Mailchimp’s free email tier. (Note: Mailchimp recently drastically reduced their free tier subscriber limit. You can start there, but you’ll need to move to something else quickly, so shop around.)
• By the time you finish your first Kickstarter, you’ll have three ways to contact your audience: DriveThruRPG, Kickstarter backer updates, and your email list. Each has a different focus, so be careful how you use each one, and respect each group.

  • Repeat the process, adding collaborators to build larger products (or keep doing small ones if you want!), and you’re well on your way.

Keep Leveling Up

Part of the benefit of collaborating means learning. Use editors and sensitivity readers. They will help you learn how to make a better product. Hire extra writers, and learn from their styles. Get on Discords with other creators to improve your craft. Ask your peers to look at your works in progress, and invite feedback.

Don’t Forget Downtime

Merging hobby with career is wonderful, but you still have to account for exhaustion. Running a business doesn’t typically have “office hours,” since the to-do list grows faster than you can check items off, and I typically find myself working 50+ hours/week, and my mind is often on work when it should be on family.

Find another hobby. I set goals to read a certain number of comic books via my Marvel Unlimited subscription each week. It allows me to relax and feed my creativity with a different medium and genre than high fantasy TTRPG.

Invest in your values. Think about what’s most important to you. For me, it’s my Christian faith and my family. If I want both of those to grow stronger, I need to invest time in them. For me, that means blocking out time on my calendar for those priorities and sticking with them. Thankfully, my wife loves me dearly and won’t let me neglect those values. If your time use doesn’t reflect your values, consider asking someone to hold you accountable to your own goals. I use RescueTime to set productivity goals, but it also helps me limit my work.

It’s a Game. If it’s not fun, you’re doing it wrong.

Tying back to the first point, TTRPGs are amazing, but publishing has major challenges. It won’t always be fun, but check with yourself — when it’s time to start your work, are you excited or dreading it? That can change depending on the day’s plans, but how do you feel about it overall? If you start to dread it, you may want to consider a different field or at least a different approach. Maybe you need to hire people to take some of the drudgery from you. As I often tell my children, “Make choices that give you what you want.”

What I wish I knew before I started

Finally, here’s a few tips I learned along the way that might be helpful to someone:

• VAT: If you use DriveThruRPG for fulfillment, they handle VAT and other international details. If you don’t live in the EU, it’s almost impossible to ship physical products there due to VAT unless you work through a distributor. Especially when you’re just starting out, using their Print on Demand service is invaluable.
• Proofread your updates: You can edit updates for up to 30 minutes after you post them, but most backers read it in their email, so they won’t see the typos you fixed. I sent out 2 updates with subject lines that said our pre-order store was open when it wasn’t yet, because I thought it would be when I started the message, but then plans changed, and I forgot to edit the subject.
• Figure out how you’re going to handle pledge management in advance. Contact the company you’re planning to use. Get it set up and ready to launch as soon as possible, preferably shortly after you launch your campaign. Know how to import your backers into it. I tried importing my backers into Gamefound, and while adding people was easy, I gave up trying to import their pledges in a form that worked with our campaign.
• Marketing isn’t evil. It’s just letting people know about the cool stuff you’re making so they don’t miss it. Even though Limitless Heroics had 2300 backers, more people keep finding it. Our website continues to get significant traffic from Kickstarter, even though the campaign ended a year ago. The more we get the word out, the more people who want this will know it exists. Just be honest.
• Twitter is lousy for marketing. I can count on one hand the number of people in this industry who have built a publishing business using Twitter as their primary marketing platform, and they all spent thousands of hours there interacting, and even then, the number of paying customers to followers is minuscule. Twitter is useful for freelancers, because it’s about building relationships, not topics, and the algorithm demotes offsite links. But no matter what social media platforms you use, email is still king and the most effective way to connect with those interested in your work..
• DriveThruRPG’s 2 PoD options have significant pros and cons. When I launched the Limitless Heroics Kickstarter, I had no idea how it would be received, whether anyone would want it, so I chose their voucher system that didn’t include the print cost in the backer tier. It was the lowest risk, but it led to a lot of confusion. I still get frustrated backer comments and messages about it. If you’re not sure about your project’s popularity or plan to allow for a lot of backer-submitted content or stretch goals that could increase the page count, this insures that print costs don’t outweigh backer tier amounts, but be prepared to answer a lot of questions after the campaign when it’s time for fulfillment, and be very clear about how this works in advance, repeating it frequently. Also, the boilerplate messaging that OneBookShelf offers for this process is confusing. Here’s my suggestion to reword it, but IANAL.

This campaign offers a digital copy as the main reward. However, backers can also pay extra after the campaign to get a discounted physical printed version of the book or cards through OneBookShelf’s Print-On-Demand (POD) service. The POD version will become available to order after the digital version has been completed. Backers will receive a link to purchase the discounted POD version from OneBookShelf.

So, what’s your TTRPG publishing journey like? Share your thoughts in the comments below!